Project Case Study

INFECTOX

Specialized medical consulting in infectious diseases with a generative AI hybrid approach. Project that combined development of a structured business plan with LLMs, evolution to an SEO/GEO-optimized institutional website, and creation of a scalable medical knowledge base.

Healthcare AI-Driven Strategy SEO/GEO

Challenge

Structure a medical consulting practice in infectious diseases with focus on scalability, sustainability, and strong digital presence. Need for:

Robust and differentiated business plan in a competitive market
Digital presence optimized for discovery by search engines and AI
Knowledge structure that supports growth and mentoring
Clear positioning as an infectious disease specialist

Solution Implemented

Hybrid approach with generative AI:

Business plan: Iterative refinement with multiple LLMs (prompt engineering, cross-validation)
Institutional website: Evolution from Lovable prototype to SEO/GEO-optimized architecture with Claude Skills
Technical structure: Semantic HTML, JSON-LD Schema Markup, multilingual hreflang, intelligent robots.txt
Content: Optimized for Answer Engine Optimization (AEO) - direct answers, clear E-E-A-T, verifiable citations

My Role and Responsibilities

Strategic vision: Definition of competitive differentiator and market niche
Technical leadership: Architectural decisions for SEO/GEO, optimization for AI Overviews
Tactical use of LLMs: Advanced prompting, content validation, iterative refinement
Operations: Content governance, alignment with health regulations (LGPD)

Results and Impact

Validated business plan ready for execution
Institutional website with high potential for citation in ChatGPT, Perplexity, Google AI Overviews
Clear positioning as specialist - detection by semantic search and AI search
Scalable and reusable knowledge base for mentoring and education
Practical demonstration of GEO/AEO in a real medical project

Lessons Learned

LLMs are powerful tools for business validation - prompt diversity reduces biases
SEO and GEO evolve together - semantic structure benefits both Google and AI Overviews
Regulation (LGPD, medical privacy) must guide design from the start, not be retrofitted
E-E-A-T is critical in healthcare - authority and credibility are non-negotiables
Correct multilingualism (hreflang) is a differentiator in AI discovery for global markets

Visit website